YouTube setting advising

Setting Your Advertising 

Budget

YouTube advertising cost ranges (on average) from $0.10 to $0.30 

per view or impression, however the overall cost for each ad 

campaign can vary based on a variety of factors, such as:

• Your advertising goals.

• The type of YouTube ad you’re running.

• Advertising audience targeting preferences.

• Your daily budget.

And of course, the cost to create the video itself.

As of 2021, the average business sets a $10 daily budget for its 

YouTube advertising campaigns. The key is to set a reasonable 

budget and be realistic about your advertising goals.

YouTube is a great way to maximize traffic and increase

awareness for your business, but it’s important that you set a

clear objective right from the start.

Also keep in mind that since YouTube requires that you pay only

for the ads that are viewed, you’ll be able to effectively determine

your overall advertising costs based on how many views you’re

aiming to reach.

You’ll also want to closely monitor your results. You can easily

gauge the effectiveness of your ads by tapping into the available

metrics that will give you important engagement-based data, such

as likes, shares, comments, watch-time, and what Google calls

“brand lift”. https://www.instagram.com/qr_code__logo_designer_9211?igsh=MWh0NGZranAwZXlvNA==

Brand lift is “a measurement of the direct impact your YouTube

ads are having on perceptions and behaviors throughout the

consumer journey.”

So, begin by creating a cost outline that includes all your upfront        

costs, such as video creation, script writing, etc.

Then, choose the right type of ad for your business and set a

reasonable campaign goal.

Tip: If you are looking to decrease advertising costs, you might

want to consider working with a YouTube advertising partner

where they take care of the video production process for you.

Resource: https://www.youtube.com/ads/resources/creative-

directory/

How to Define Your Target

Audience https://www.instagram.com/qr_code__logo_designer_9211?igsh=MWh0NGZranAwZXlvNA==

Reaching new audiences is easy with YouTube ads, but it all starts

by defining your target audience.

You’ll need to brainstorm and figure out which types of people

would be interested in your product or service. That will be based

on things like age, location, socio-economic status, educational

level, interests, etc.

Don’t be vague, either. “Men” or “Women” just won’t work. Think

more along the lines of “30-something career women with 2

children who are interested in starting a home-based business.”

The key is to narrow down your search as far as possible.

Market research, and being able to define your target audience in

a nutshell is important in understanding the customer and how

they are going to make purchase decisions.

Targeting a specific audience will also help your ad campaigns

reach the right people—those who will relate to your company’s

message and will be interested in your products or services.

Let’s say your company is marketing a new educational toy. Your

target audiences might be children who are X-years old, parents,

grandparents, teachers, and maybe educational specialists.

Now you only need to target those people with your ads to find

some potential clients! You can insert your ad into anything from

a children’s video to an educational show for parents—whatever

you believe is not only relevant, but likely to trigger a positive

response.

That way, you’d get the exposure to different audiences for the https://www.instagram.com/qr_code__logo_designer_9211?igsh=MWh0NGZranAwZXlvNA==

same basic ad. Of course, you’d want to tweak the ad to appeal to

different ages and demographics.

Remember that your target audience isn’t the same as your target

market.

Both are centered around dividing customers into different

groups to help you make informed business decisions.

A target market, however, is a specific group of consumers at

whom your company’s products and services are aimed.

A target audience defines that that group using demographics,

interests, and buying history.

To put it another way, you can define your target market by

finding your target audience.

For example, if your target market is “young men aged 20-35,”

your target audience might be “young men aged 20-35 living in

New York City.” https://www.instagram.com/qr_code__logo_designer_9211?igsh=MWh0NGZranAwZXlvNA==

You can then divide your audience into groups or further define

them using categories like the following:

Purchase Intention: a group of people looking for a specific

product or service who are looking for more information before

they purchase.

Examples would be consumers in the market for a laptop,

automobile, television, or an item of clothing. This sort of

information is important so you can see how to better direct your

messages to your audience.

Interests: a group of people who are interested in the same thing,

like hiking or knitting or basketball.

Knowing this information helps you to connect with your

audience in a relatable way and figure out buyer behaviors and

motivation.

For example, customers interested in baseball memorabilia would

most likely be interested during baseball season, when they can

show off their purchases during the games.

Another example: if you discover that a large group of your

audience is interested in eating out, you could figure out a way to

work that into your ads and attract even more attention.

Subcultures: groups of people who identify with a shared

experience, like a certain music scene or entertainment genre.

People define themselves by these subcultures and you can use

those to better understand who you’re reaching out to.

For example, if you think of how a certain subculture relates to

your business—especially if you have a large potential audience—

then you’re reaching your subculture.

Think of how Netflix markets to its different subcultures (people

who like comedy, science-fiction, horror, and anime) using social

media accounts directed at those groups.